No Turf of Strangers: Literary Citizenship and the Author Platform

We haven’t quite settled on a name yet, though I love the suggested Guild of Dangerous Writers. We’re a new writers’ group on the Olympic Peninsula penning mystery and crime fiction; some of us cozy, others procedural, one writing YA, another romantic suspense.  A handful are published authors, others entering the fray for the first time. But whatever our experience or category, inside the covers there is Murder & Mayhem.

Deciding that we have other avenues for critiques, this group isn’t exchanging work and feedback. Instead, we’re exchanging resources, advice, and planning genre-related excursions (e.g. touring a jail; visits to the local gun range) and lectures by experts (current police detectives, a former county sheriff), as well as monthly accountability check-ins. It’s the motivational shove this writer needed; since our inaugural meeting, I’ve doubled my novel-in-progress word count. Doubled in two months what took the previous eight to achieve. We shared our premises and trouble spots, and I received suggestions that gave me traction to jolt my work from the mud where it was spinning. It’s the best thing that’s happened to my writing since the Chuckanut Writers’ Conference in June 2012, where I finally took IN ANOTHER LIFE from vague idea to print on a page.

For our next meeting, I volunteered to present on the frightening topic of Building An Author Platform (or, How to Develop A Marketing & Promotion Plan Without Losing Your Mind & Breaking Your Bank). Forget chilling thrillers that have you triple-checking the locks before to bed or clever whodunits that find you second guessing every possible clue, wondering which is the key to unlocking the mystery… the riddle wrapped in a mystery inside an enigma that is book marketing and promotion and building a reader base elicits blood-curdling screams from most authors.

I’ve spent weeks poring through the wisdom I’ve collected about author platforms and book promotion since 2015, when I prepared for the launch of IN ANOTHER LIFE, and combing through favorite old and new sources for details on the ever- and rapidly-changing world of book marketing. When I began building my strategy four years ago, Facebook Author Pages were must-haves, writers were expanding their Google+ circles, author newsletters were published faster than you could say “MailChimp”, and #bookstagram was just about to become a thing.

Much has changed in four years (Google+, anyone?). New Facebook algorithms have all but made author pages irrelevant. Twitter use has exploded, thanks to the Twit-in-Chief, but savvy authors know it’s a place for conversations, NOT to announce the $.99 sale of your e-book. Facebook bought Instagram; Amazon bought Goodreads. Tiny Letter folded. Kirkus is now charging $495 for a review. Print publications are cutting back their arts sections, book reviews are getting harder and harder to score, and virtual blog tours seem sooooo 2016.

It’s hella daunting out there. This author knows she didn’t do enough to promote her first two novels. Spend enough, focus, plan, anticipate, enough.

ENOUGH.

Success in publishing—if you define success as bestseller, or even pretty good seller—is largely a matter of luck. If your publisher selects your novel or memoir as that season’s “Big Book”, you are a rare and fortunate bird, indeed. Realize now that you have very little control over the publishing process; even if you choose to self-publish you cannot predict what will happen after your book is pushed into the world. 

What you can control, however, is your visibility and your voice. Your author platform. Building an author platform is not about garnering likes or retweets. It is about broadcasting your voice—and building relationships with those who listen. 

Two elements of a solid author platform remain constant in the constantly changing publishing industry: quality writing and literary citizenship. And what could be more rewarding for a writer than to focus her time and energy on becoming a better writer, and to celebrate the achievements of others? Never has it been easier to join communities of other writers, to reach out a hand in support or to raise one in need. Frankly, literary citizenship is one of the few reasons this writer remains on Facebook and Twitter; my virtual writing communities are endless sources of inspiration, support, and friendship.

You owe it to your books to do all that is reasonable—given your resources of time, money, and emotional energy—to find and engage readers. But this is not a race against the thousands of titles that threaten to push yours aside on the shelf. It’s a long walk shoulder-to-shoulder with other writers. Understanding that a collaborative, open-arms approach to publishing will become the deep inhale that propels you up the steep slopes of publishing.

Suggested Read: Are There Limits to Literary Citizenship? and subscribe to Jane Friedman’s blog while you’re there. 

We can walk into the world of business feeling we are on the turf of strangers, possible enemies. Or we can enter that world in a way that brings our own turf with us, so that we no longer feel defensive but expansive. With the realization of the power our art wields, we can become generous. When we do, we become compelling, enviable, impressive, and we have the ability to change things.

Elizabeth Hyde Steven, from Make Art Make Money: Lessons from Jim Henson on Fueling Your Creative Career

Since you’re visiting, let me know how you like the new look here, and at my website: juliechristinejohnson

Writing as Fast as I Can

We’d been anticipating his journey for months and by mid-summer, we’d set the departure date: the Monday after the Saturday when his youngest daughter would leave the nest for her college freshman year.

 

How long he would be gone was vague. Once, in the late spring, he mentioned Thanksgiving and my heart sank. I would be spending the autumn alone, each day growing darker and colder, the daily phone calls becoming perfunctory. I would grow used to taking up space in the bed again. Folding only my own underwear. Dinners of popcorn and wine.

 

But I knew this journey had to be taken. A man on the cusp of life change, a nest emptied as last as the last child took flight. Before he could look to the future, he needed to reconnect with his past.

 

And so I began sinking into the hammock of alone time. Day job, during this almost-busiest time of the year, would suck up hours. One of the yoga studios I frequent announced a 30-day challenge (okay, 31 days, on account of October being the month). So my morning and early evening would be bookended by intense practice.

 

And I would write. The quiet evenings and weekends held the promise of words. Uninterrupted by conversation or dinner, the setting aside of laptop to curl into his arms, snuggling into that broad chest and the oblivion of Netflix or NFL or one of the books stacked on the nightstand. No, my keyboard would softly click and the counter would tick upwards, filling in the gaps of empty space with words. I set myself a word count goal — not anything like NaNoWriMo’s 50,000 extravaganza, but something momentous for me, at this time.

 

Four years ago, in the dark and tender ten weeks between mid-January and early March, I completed the first draft of THE CROWS OF BEARA, some 110,000 words. The novel poured out of me. I had the time to catch all the words on paper. It was a synchronicity of circumstance—the graciousness of my then-partner that allowed me the time, free from the pressure of a day job, to write—and inspiration that brought the most precious elements of the story to my heart and soul. It is a standard I continue to hold myself against, as ridiculous as that is, for few among us have uninterrupted time to write our stories. We have vocations, ailing parents, second families, our first children, partners with dreams of their own who need our support, financial or otherwise.

 

Still, I have my own past productivity — three novels written in three years — against which I measure the writer I am now.

 

I’m often asked when my next book is coming out. I posted on Facebook a few weeks ago the triumph of having a short story placed in a literary journal. A number of people misread my post and congratulated me on my forthcoming novel. Someone reported having seen my third novel in a bookstore, which thrilled me to no end, except that the novel is still on submission in its quest for a publishing home. Maybe it was a dream. Maybe I’m manifesting my own misguided expectations.

 

During that time alone – a month as it turned out- I realized I’d gotten stuck in my own story. Not the one I’d been trickling into Scrivener, but the one I had stored in my heart. I took the time to do so many things other than write. I sat in silence. I remembered. I mourned. I began to forgive myself.

 

And then I continued to write.

 

This novel will take as long as it takes. If I have one resolution for this year, it is to manifest grace. Grace, and its sister-words mercy, generosity, tenderness, compassion, forgiveness, is my journey, the only way I will make it to the page. 

 

Forgiveness. The ability to forgive oneself. Stop here for a few breaths and think about this because it is the key to making art, and very possibly the key to finding any semblance of happiness in life. I believe, more than anything, that this grief of constantly having to face down our own inadequacies is what keeps people from being writers. Forgiveness, therefore, is key. I can’t write the book I want to write, but I can and will write the book I am capable of writing. Again and again throughout the course of my life I will forgive myself.   Ann Patchett, This Is the Story of a Happy Marriage 

Concerned with Possibilities

“Scholars look for final truths they will never find. Creative writers concern themselves with possibilities that are always there to the receptive.” 
― Richard Hugo

One of my greatest joys as a writer is being in communion with other writers. I’m not able to teach as much as I once did and I long for the weekly Novel-in-Progress workshops I led; I gained at least as much as I gave by thinking critically and constructively about writing. I left each week intoxicated by the beauty and spirit of those writers’ words and their dedication to craft. 

I continue to offer the occasional one-off workshop, and I freelance as a developmental editor. During the hour-long drive home after a workshop a few weeks ago, my true calling as a facilitator came to me. I help writers find their stories.

So often writers arrive at a workshop, or send their manuscripts or query letters, certain they are writing about one thing. During the course of a weekend, or over the months we work together on a developmental edit, we so often discover together that their true story (so to speak) is something else entirely.

Petey: Garden Summer 2018

I ask, over and over, hoping it will become a mantra in the course of writing draft after draft, “What does your protagonist want?” For it is the protagonist’s internal goal that becomes the spine of the story.

The brilliant Lisa Cron, author of Wired for Story and Story Genius, talks about driving desire – the emotional agenda that steers your protagonist -which shapes how she views and responds to the world. That driving desire, and how your character moves through the story to satisfy it (i.e achieve the goal), is how you get under a reader’s skin, and hold their heart fast to page.

I think of my protagonist in my WIP, Kate, and her driving desire. Justice. She abandons the desire when it seems pointless and pretends that all she wants is to be numb, to move on with her life and forget the past, but her desire, the core of her, is too great to be denied. That driving desire is the story; the plot becomes all the obstacles in her way and how she overcomes them, or doesn’t.

As writers we are so often concerned with what’s happening, how we can move this scene forward into the next—the plot. We forget that the plot is the vehicle moving the story forward. But the driver behind the wheel is the protagonist’s internal desire.

Isn’t this how we move through life? The doing of it, the to-do lists, the goals and expectations, appointments and obligations that become the plot of our lives, when the real story is the why and who of those endless lists and obligations. 

If you are a writer, I challenge you to identify your characters’ desires and goals, how these change throughout the course of the narrative, and how each scene and plot point acts in service or awareness of the driving desires. 

I challenge us all as humans to step back from the plot of our lives to examine our stories for our own driving desires. 

“Only when we’re brave enough to explore the darkness will we discover the infinite power of our light.” Brene Brown

Refilling the Well

“You may do this, I tell you, it is permitted. Begin again the story of your life.”  Jane Hirshfield

 

My last post here was an outpouring of grief. I’d just lost my beloved cat, Camille, a loss that stops me cold in quiet moments. But in her death was the grace and necessity of catharsis, for in the mourning of that sweet creature, I released the grief of other losses, regrets, and pain: my marriage, my mother, my miscarriages, even of friends who fell away when my personal storms blew the satellite models of normalcy to hell.

 

I resurfaced in the midst of grief, still surrounded by it, but no longer carried away in its current.

 

At some point I wandered away from social media, without intention (I feel frissons of Fremdscham when people announce on Facebook that they are taking a Facebook break; I imagine someone loudly announcing their departure in the middle of a crowded party. The room goes silent for a second, then there is a collective shrug, a turning away, and the cacophony resumes at a higher intensity, uncaring and annoyed). I’ve felt strongly the need to reserve my energy and thoughts for my work, to preserve my words. At the same time, my reading picked up pace, resuming its former, pre-marriage-ending levels when my concentration was intact: two, three novels a week. I wondered if I were procrastinating—all this reading of others’ work instead of focusing on my own—but I realized this too was part of the work, as it ever has been. I am refilling the well. Reading, writing reviews, brought me to the page in the first place. The more I fill my soul with sentences and phrases that make it sing, the more I have to work with. The more I write. First comes the necessary stillness, then the slow trickle of ideas that become words that become a story.

 

It’s been nearly three years since I’ve given myself over with abandon to new characters, although our time together is only so many stolen moments—in the stillness of early morning, a warm late afternoon at water-view beer garden picnic table; a sleepy Sunday in the backyard as the dryer vents out heated air…

 

I’ve written through three weeks without a laptop, after mine died and I waited for the replacement to travel from mainland China to Taiwan, Hong Kong, Alaska, Kentucky (?), Seattle and finally my front door. I indulged in new notebooks, copying passages from Jane Hirshfield’s Nine Gates: Entering the Mind of Poetry, scribbling story ideas while researching news articles on my phone.

 

I can’t recall when I stumbled across the Hirshfield line, “How fragile we are, between the few good moments.” Yet there it is, in a scene of my new novel, clumsily recited by Ben to Kate, who lets him ramble on, unaware the line isn’t his, and frankly, not caring. She’s not a poetry fan. She slips away from the reading a few minutes later, muttering something about a bad oyster in the ear of her friend Gina, who dragged her to the event. It’s Kate’s fragile moments I am exploring, even as mine become anecdotes in a larger life.

Obelus (Episodes of Grief)

Because one night I was in a room
listening until only one heart beat.

From “After Words” by Kimberley Blaeser (Full Poem )

 

i.

after my miscarriages, i am told

‘you can try again.’

‘at least you know you can get pregnant.”

‘there was probably something wrong with the baby.’

i am reminded again and again how common it is to lose a child in utero.

 

i want to scream, ‘but it’s never happened to me’

 

ii.

 

my wedding dress is transformed into a collection of burial gowns for stillborn infants.

 

i think to share this with you, for that dress represents twenty-five years of our lives. what it has become seems a beautiful tribute to the losses we endured together.

 

but without warning, you have ceased speaking to me. i reason you won’t care what i’ve done with my wedding dress.

 

this may be why we are no longer married.

 

the seamstress sends me a remnant as a keepsake, a small beaded pouch. i press it to my cheek, then bury it in the bottom of a drawer, empty.

 

iii.

 

i take you to the vet. you’re fierce and cranky, chatty and loving, and just a wee thing, but smaller than you should be.

 

your condition isn’t serious; one pink pill twice a day will set you to rights. but you will have to be on medication for the rest of your life.

 

i don’t know then that the rest of your life is seven days.

 

iv.

 

on this day.

 

facebook sends me reminders of my past.

 

in one week, two photos. cheek to cheek. arms

 

wrapped until there is no space between one body and the other.

 

i think of you as a sister. a woman whose heart seems entwined with mine. you are family. my friend.

 

(my life companion + my best friend) / (what happens in life that defies explanation) =                      .

 

in one of those photos i am pregnant, but i don’t yet know it.

 

in both of those photos i hold so many endings. i don’t yet know that, either.

 

 

v.

 

‘i’d like to meet your mother’ – you tell me.

 

i’d like to meet her, too. for the woman who let go of me wasn’t my mother.

 

and yet i worry i’ll end up just like her.

broken. alone.

 

when i was small and thought you were whole

 

was it already too late for you?

Renewal

The annual invoice from WordPress sits in my inbox. It assures me I don’t have to do anything, that my plan will renew automatically, billed to the credit card on file. But I know have to do something. That credit card was 86’ed last summer, when someone skimmed my number and posted $2000 worth of charges in an overnight online shopping spree. There were a couple of runs to a mini-mart somewhere in New Jersey that night, as well. Likely snacks to fuel the freeform larceny. At any rate, should WordPress try to charge the card that end in the digits 0824, it will be sorely disappointed. And I’ll receive another e-missive telling me the attempt failed.

So, the invoice sits there, sandwiched between a recall notice from my local Subaru dealership and an invitation from Shelf Unbound to enter my small press-published novel in their annual literary contest.

 

My plan was to cancel my WordPress account. After eight years, it seemed time to dismantle this blog. Who blogs anymore, anyway? I have so little time to work on my novel-in-progress, why waste a moment here, strokes on a keyboard that could be, should be, directed toward a word count in Scrivener, churning through plot holes and character development? I took the renewal notice on my defunct credit card as a sign. It was time to leave the blog world behind.

 

That was three weeks ago. Yesterday morning, in a fit of industry, I caught up on my expense reports, tracked down how much I have left in a long-forgotten HSA, figured out what I need to do to change the beneficiary on my 401(k) (which is strangely far simpler to do than changing the street address associated with my account). I have yet to deal with the car recall or enter that literary contest, but I have decided to keep this blog.

 

I’ve said goodbye to so much that has brought my writer a sense of clarity and forward momentum since the publication of my first novel in 2016. In two messy, wearying years, I’ve gone from writing full-time, coexisting joyfully with my words, to wondering if I still have the right to call myself a writer because I’m not at it every day. There was a time I published a blog essay every Monday. The more I wrote, the more the words flowed. I had the space in my brain and guts for all the words: the novels-in-progress, freelance editing projects, essays, newsletters, short pieces, classes to take, classes to teach. Now I despair of ever getting back to that sweet spot. I mourn what was.

 

Perhaps that’s the necessary part of the process to get at what’s newly possible.

 

I began this blog eight years ago simply to have a place to write that wasn’t a journal, where my words weren’t hidden away. I hadn’t yet begun to write creatively, but the need to release the words was visceral. This hasn’t changed.

 

Giving up on this blog means giving up yet one more thing that defines me as a writer, one less place where my words fit and mean something, at least to me. I won’t put the pressure on myself to be here in any sort of regular capacity, at least not until the other parts of my writing self get the full attention they deserve, but knowing this space is here, when the mood fits the time available is a comfort. A shout.

 

re·new·al
rəˈn(y)o͞oəl/
noun
noun: renewal; plural noun: renewals
  1. an instance of resuming an activity or state after an interruption.
  2. the action of extending the period of validity of a license, subscription, or contract.
  3. the replacing or repair of something that is worn out, run-down, or broken.

 

And Still I Write*

In the early spring of 2013, my husband and I left our careers in Seattle to move to a remote peninsula in the northwest reaches of the state. It’s the place where we’d intended to retire someday, but we had another twenty years of work ahead of us. After crisscrossing the country and oceans to the east and west, we’d at last found jobs we felt we could live out our salaried lives growing into. We worked for the same company, one that seemed to espouse our personal and political ideals. We were earning a comfortable combined wage with excellent benefits.

 

And I was writing. By the winter of 2012, I had published several short stories and I was deep into the first draft of my first novel. I’d been admitted into an MFA program starting in the fall at a local university, and thanks to a flexible schedule, I knew I could make it all work.

 

It was a good life. We were happy.

 

There’s a story churning in my gut, a contemporary drama about a corporate culture that allowed a stream of employees to be bullied into impossible corners and intimidated into silence, a cautionary tale of a mentally unstable, power-sick company executive who targeted a worthy rising star, and bullied him with impunity. It’s a story with ripple effects both beautiful and grave, circumstances that opened doors and burned down buildings. In it, a couple refused to remain silent or back down; they worked in solidarity to shine light in the darkest of those tight, unforgiving corners.

 

Seattle is now a place where I once lived. All that happened is a memory in a shared life story.

 

 

That ending to our tidy lives, the cleaving of our employment, became the beginning of my full-time writing career. Leaving the city life for a village by the sea meant simplifying and we created a budget that allowed for one income. It also meant sacrifices and a resetting of expectations, but my husband declared his willingness to support us for as long as it took me to build a sustainable writing career. He became my sponsor, a gesture of grace and generosity.

 

I worked hard, writing hours a day, seven days a week, rarely a day off. I landed an agent and sold two novels and completed a third in the first two years as a fulltime writer. I published short stories and essays, my first poem. I began leading writing workshops and started a freelance editing business. I was awarded a writing residency in Ireland and saved up enough to send myself on a writing retreat in France. I was living a writer’s dream, at least one in its early stages. My income was modest: moderate advances and whatever I netted from teaching and editing gigs. Not enough to sustain myself, but enough to give me confidence that I was on the right track.

 

My first novel launched in February 2016, an event concurrent to the collapse of my marriage. That spring, as I publicly celebrated the most fulfilling, rewarding thing that could happen to a writer, a twenty-five year marriage was very privately coming to an end. How a couple slides from unity to dissolution is a tapestry of mistakes and sadness I will be unraveling for years. But the ending became delayed by something that still shames me to admit: I knew if my husband and I separated, my life as a fulltime writer would end. My security would vanish. I would be forced to return to a day job, giving up my dream almost as soon as it began. Yet to continue in a marriage that was less than either of us deserved would be to continue in a lie.

 

Ten months to the day after my first novel released, I punched a time card. I was fortunate to have found a job in the wine industry, a world I’d left three and half years before. I worked first for a resort, where the hours were long, the nights were late, the work physically demanding, commuting white-knuckled on dark roads all through the fall and winter. The summer I spent at a winery close to home with better pay, but no benefits and an uncertain future.  Then a few weeks ago, a phone call from a new, local, non-profit arts school asking if I would join their staff. A return to my long-ago, rewarding career in education administration, creating systems and processes to advance a mission I could wrap my head and heart around.

 

And still, when people ask what I do, I say, “I am a writer.” Somehow, in the midst of life’s chaos, the grief of a marriage ending, the bewilderment of another broken relationship blundered into from fear of loneliness and excitement of freedom, I scribble away still, determined to hold on to that which defines me: my words.

 

My second novel, THE CROWS OF BEARA (Ashland Creek Press) released in September. I had neither the time nor the funds to mount an in-person book tour. I released myself from the expectation of a sprint after launch and the novel is serenely flying alone. I settle into my new job, reclaim my routines, and set my sights on making bookstore rounds in the spring, knowing now from experience that promotion is a marathon, a slow and steady race without a finish line. A third novel is recently on submission. I have made tentative steps into a fourth project, having promised my agent I would have a draft of something solid by summer. Late summer.

 

I know of few writers who write fulltime, sustaining themselves on advances and royalties. Most of us, even those with bestseller in their bios, teach and freelance to supplement an uncertain and meager income, or we work full or part-time at jobs unrelated to our writing, jobs that provide health insurance, that pay the mortgage, the college tuition, the credit card debt, the medical bills. Those who have partners able to provide financial stability are the fortunate ones, as I was once. And fortunate I am still, for I have found stability on my own, with a vocation that sustains me financially and intellectually. My avocation, that as a writer, sustains my soul.

Julie Christine Johnson’s short stories and essays have appeared in journals including Emerge Literary Journal; Mud Season Review; Cirque: A Literary Journal of the North Pacific Rim; Cobalt; and River Poets Journal. Her work has also appeared in the print anthologies Stories for Sendai; Up, Do: Flash Fiction by Women Writers; and Three Minus One: Stories of Love and Loss. She holds undergraduate degrees in French and psychology and a master’s in international affairs.

Named a “standout debut” by Library Journal, “very highly recommended” by Historical Novels Review, and “delicate and haunting, romantic and mystical” by bestselling author Greer Macallister, Julie’s debut novel In Another Life (Sourcebooks) went into a second printing three days after its February 2016 release. A hiker, yogi, and swimmer, Julie makes her home in northwest Washington state.

Visit www.juliechristinejohnson.com for more information on Julie’s writing.

Follow her on Twitter @JulieChristineJ

 

 

*This essay originally appeared on Women Writers, Women’s Books, November 8, 2017.